Industry Insights

The global outdoor consumer market is entering a new wave of transformation. For manufacturing enterprises and brands rooted in the Quzhou outdoor products industry belt, grasping the trends means grasping the future.

In the post-pandemic era, global consumers’ enthusiasm for healthy living and outdoor leisure continues to rise, creating unprecedented opportunities for Chinese outdoor products going overseas. Through in-depth analysis of market data, we have outlined three key trends for you:

• ‘Lightweight’ and ‘pan-outdoor’ becoming growth engines

Beyond traditional hardcore mountaineering gear, there is a surge in demand for ‘pan-outdoor’ products suitable for camping, hiking, and suburban urban activities. Lightweight, multifunctional, and stylish clothing and equipment are more favored by mainstream consumers. This requires the supply chain to have rapid response and flexible production capabilities.

• ‘Sustainability’ becoming the core of brand premium

Overseas consumers, especially Generation Z, are increasingly concerned about the environmental attributes of products. Brands that use renewable materials, eco-friendly production processes, and recyclable packaging are more likely to gain market recognition and brand premium. This is not just marketing rhetoric but a comprehensive upgrade of the supply chain.

• ‘Social e-commerce’ driving brand discovery

Social platforms like TikTok and Instagram have become the main channels for discovering new outdoor products. Showcasing product use in real-life scenarios through short videos and KOL collaborations can quickly build brand awareness and directly drive sales.

In the face of these trends, simply exporting products is no longer enough to win. Lanti E-commerce is committed to helping outstanding factories in the Quzhou industrial belt seize these trends and achieve the leap from ‘selling goods’ to ‘going global with a brand’ through brand empowerment, digital marketing, and localized operations.