From OEM to Brand Expansion Abroad: How Lanti Helps 'Aotu' Achieve Cross-Border Transformation?
Aotu Outdoor is an outdoor apparel manufacturer in Quzhou with over ten years of history, known for its exquisite craftsmanship and long-term OEM services for European brands. However, facing increasingly fierce market competition, Aotu is eager to build its own cross-border brand but suffers from a lack of operational experience and overseas channels.
Challenges:
– No brand recognition, making the transition from ‘behind the scenes’ to ‘front stage’ difficult.
– Unfamiliar with platform rules and operational techniques on Amazon and other platforms.
– Lack of marketing capabilities targeted at overseas consumers.
Lanti Solutions:
– Brand Positioning and Visual Redesign: The Lanti team positioned ‘Aotu’ as a ‘professional hiking gear’ brand and designed a new brand visual system and product stories for it.
– Refined Platform Operations: Lanti’s e-commerce team took full charge of its Amazon North America store operations, handling everything from store setup, product listing, SEO optimization, to advertising campaigns, achieving refined management.
– Data-Driven Product Strategy: Through market data analysis, Lanti recommended that Aotu upgrade its classic jacket into a ‘3-in-1’ detachable design. This product became a store bestseller within three months of launch.
After one year of collaboration, the ‘Aotu’ brand saw a more than 300% increase in monthly sales on Amazon North America and successfully accumulated its first group of loyal brand customers, achieving a stunning transformation from OEM manufacturer to brand owner.
Aotu’s success is the best testament to Lanti E-commerce’s ‘brand empowerment’ model. We believe that the Quzhou industrial belt holds countless ‘Aotu’ stories, and we look forward to writing the next success story with you.